Remember years ago when people saw the Gatorade coolers on the sidelines of every major sporting event? Vitamin Water has taken over those sidelines for a hefty price I’m sure. I did notice while watching a few Elite Eight games that the Vitamin Water coolers were behind the bench of each team. The neat part was that when CBS switched to a different game, the coolers were a different color. Great marketing but dumb at the same time. If Vitamin Water really had their act together, they would have coordinated the coolers to match the team colors.
Personally, I do not like the way the stuff tastes. It is like Kool-Aid without sugar and just tastes bland. Gatorade still is better tasting than Vitamin Water.